Google is too often thought of as only a tool for search. However, google also does advertising in media such as display pictures, and videos. Chances are if you have been online before, you have seen a picture advertisement courtesy of Google Display. Display has many features to help advertisers get their pictures in front of the right audience, at the right time. Google Display can also be a cheaper way to advertise because you are charged by the thousands of times that your display ad appears.
Display ads are a great way for building brand awareness. Display ads can be pictured when consumers do not even realize they are there. But then the ads can be recalled when the consumer is looking for that product. Display ads can also be interactive, and when clicked direct consumers to a webpage of the advertiser’s choice. For example, an ad for the Ford F-150 can take consumers directly to the truck page on the website.
Another great feature of the Display ads is that advertisers can choose exactly where they would like them shown. You can make sure your pictures are only showing up next to related content. This helps make sure we are reaching our precise target market.
Video ads through Google also appear throughout www.Youtube.com. These ads are similar to display. They are great for building brand awareness. The ads are available in different forms that have features such as skippable after 5 seconds or must watch. These ads can also feature calls to action that can direct consumers to a webpage of our choice. Lastly, simian to display ads, video ads can also be very precisely targeted. You can choose to target by demographics, by location, or even by certain youtubers pages and videos.
Overall, Display and Video ads will be a great addition to any advertising campaign.